Audience by Daisy Hook

Audience is whoever views or receives the product. All products that are produced have a target audience for whom the assume will view the text, these are mostly crated from previous knowledge. audience can be defined by demographics and psychographics.



Example of a film demographic.

Psychographics is a generic term for consumers’ personality traits (could indicate what type of film they would like to watch), personal interests (music, sports, movie going), and film orientations ( comedy, horror, romance ).
Demographics are much more about getting to the point than psychographics, for psychographics get to know the person rather than just their age and what they like to see.

Target audiences.
Target audiences differ from film to film. for example the film Twilight will have a target audience of teenage girls, comparing to the film despicable me. The film twilight will have the audience of teenage girls whereas the film despicable me will have a family orientated audience.